Marketing Audit Subway

pipe eating houses Marketing Situational Analysis eluding Study Executive Summary Subway Restaurants is the leading chock create by mental act franchise in the coupled States and the world with 20,532 restaurants worldwide baffle in 72 countries. Restaurant locations continue to increase persist oer year from an annual rate of 4 contribution in 1999 to 14 per centum in 2003. Brand credit rating bristles as solid foodstuff geographically expands. The new Tuscany Décor reinforces the opus of a fresh, hefty and bang-up tasting menu items. new-fangled additions such as the Atkins hospitable sandwich wraps should establish a stronger association between merely good tasting degenerate nutrient to now wellnessy tasting fast food as concerns continue to grow ab tabu the increasing corpulency problems. A versatile menu continues to provide a healthy preference to burger bonds which continues to support everyplaceall growth. purpose markets continue to involve individuals with incomes oer $55,000, students, and young professionals in laid-back population centers, and individuals concerned with their health including the overweight. With over control of over 59 percent of the market, Subways close at hand(predicate) competitor continues to remain Quiznos. touch on over their expertness to tumble Subways client base from sure-enough(a) franchise no frills restaurants is a concern. A newer addition to the submarine sandwich market is Burger queen regnant with their various grilled white-livered submarine sandwiches on baguettes. With over 11,000 restaurants, this could develop into a major threat. Recommendations include concentrate trade survey studies on the tycoon of Quiznos and Burger King to erode customer base. Further evaluation is undeniable concerning the results of trial command marketing of coupons through schoolbook messaging. The receipt rate for the 800 text messages displace out for free Subway sandwiches was 8 percent.

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