Ethels Chocolate Lounge Essay

Angela Y. Kellman Principles of Marketing Thursday, February 3, 2011 Describe the attribute of consumer buying decision that exceed describes the resource to indulge at Ethels. The consumer buying type that outgo describes the natural selection to indulge at Ethels is bound decision making. contain decision making is when a consumer has forward product vex but is non known with the latest brands available. Most great deal are truly well-known(prenominal) with coffee but whitethorn not be familiar with different types of chocolate. Ethels would authorize them the feel and chance to orientation the unfamiliar. One whitethorn entertain the mindset that chocolate is and chocolate until they experience Ethels and run across on that point are many different kinds of chocolate tastes. deal the factors that lure a consumer to go on notes and judgment of conviction at Ethels. A consumer whitethorn wealthy person previously visited Ethels before and loved their experience so much that they may bring a friend or family member there to friendlyize. A consumer may be an avid chocolate lover and Ethels Chocolate Lounge was a perfect habilitate for them to jollify their favorite chocolates and friends. A consumer may in addition be put in a situation where they were invited to just intimately type of party or shower and it was held at Ethels.

They may find themselves throw awaying money for the person of the moment and enjoy the experience of Ethels. I believe that four factors may incline a consumer to spend time and money at Ethels. ethnic factors influence because you would! want to supply to those who are willing to spend money on chocolate in a social setting. Ethels Chocolate Lounges are located in very delicate theater of operationss in Chicago and Las Vegas. This will somewhat command that they cater to a certain social class. Ethels would not change state in a low income area because people in that social class dont normally have the desire or means to spend money on high end chocolate. It may also attract some middle class by distinctive feature or having eat with co-workers....If you want to get a rise essay, order it on our website: OrderCustomPaper.com

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