Opportunities Faced by Airasia in Light of External Development

Opportunities faced by line of businessAsia in light of extraneous development 1. commencement nourishment of Ind wholenesssia-Malaysia trip The fare for a Jakarta-Johor Baru trip costs Rp 100,000 (RM 88.88 nonpareil way). And charge Rp 150,000 for a Bandung-Kuala Lumpur dodging, and Rp 300,000 for a Surabaya-Kuala Lumpur trip, whereas a Jakarta-Kuala Lumpur air just the ticket from Malaysia Airlines available at travel agents cost Rp 1.4 million. Meanwhile, Lion Air on the aforesaid(prenominal) route, charged Rp 1.05 million. The low fare provided by AirAsia helps it scatter the Indonesia market. 2.Low fare of capital of capital of capital of Singapore-Bangkok usefulness AirAsia will increase its run between Singapore & Bangkok by introducing a second daily flight to its existing schedule. This recent development came that a month later Siamese AirAsia operations started its first-year international flight to Singapore in early February this year. Air Asia is oblation its guests promotional fares to/from Singapore- Bangkok from SGD$23.99 (THB 499) one way from the 28th butt against to 30th Oct, 2004. It is much degrade than the lowest fare SGD$56 offered by full-service carrier. This helps it open the Singapore market. 3.Political connections AirAsia hold 49% of Thai AirAsia with 1% existence held by a Thai individual. The remaining 50% is held by peel Corp.

which is owned by the family of Thailands prime minister, Thaksin Shinawatra. Shin Corp. has pecuniary strength, synergy in ingormation technology and telecommunications, which support AirAsia Internet and fluid phone bookings. Shin C! orp. allows subscribers of the Shin mobile phone flagship, right Information Service, being able to reserve tickets through its short-messaging service (SMS). AirAsia with its politically coercive backer may well train up to bite. This helps it open the Thailand market. 4.Malaysian presidency support The Malaysian government supported the substantiation of AirAsia in 2001 to help boost the under-used Kuala Lumpur outside(a) Airport. AirAsias flights from...If you ask to get a full essay, outrank it on our website: OrderCustomPaper.com

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