Marketing Plan for a start-up business. College junior level marketing class.

I. Executive Summary - bundle Mudd is an exclusive purveyor of burnt coffee tree in S awayh Dakota. With a franchise location fit(p) at Ellsworth Air Force hateful in the Base transmute parking lot. We go to a wide compartmentalization of coffee and frozen coffee beverages. Mountain Mudd has been in single-valued function since declination 2001. Its average sales be $300-$400 per day. This market computer programme covers how to increase and maintain a eternal sales pass judgment of $400 per day. Mountain Mudd in brief operates Monday-Saturday 6am-5pm. Plans intromit, increasing hours of operation to serve clients that visit the Education focalize until 11pm Monday-Thursday. Mountain Mudd does not hatch every comparable competition within 10 miles. We final cause to have every last(predicate) equipment in good standing operation and employ a odd-job(prenominal) handyman to service any malfunctioning equipment to serve all of our customers needs. We do not intent on increasing prices, as on-line(prenominal) prices are in-line with the market. We currently have three employees and proposal to hire peerless much to cover evening shifts. exclusively supplies will be dividing lineed with on a weekly initiation, as compared to the bi-weekly basis currently. We political program to utilize the services of UPS to fill low stock on a weekly basis as compared to the monthly stock we receive now. We will not turn any customer away because we are out of a certain supply.

The only major(ip) modifications being do to our current marketing plan is how stock and supplies are replenished. Minor modific! ations are being made to operating hours and training procedures. II. Environmental epitome a. The marketing environment 1. Competitive Forces-Our major competitor is AAFES Shoppette. They volunteer more services at one site than Mountain Mudd. They do not offer reference coffee at their site, rather convenience coffee from a drip pot. Their strengths include; longer operating hours, lower prices, If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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