The Market-Driven Journalism Trend - Apple Daily

100 years ago, yellow journalism emerged in response to peoples wants. It deathed up in the mass rebuke of the sedulousness and the rise of superior journalism which stresses social accountability and sees the industry as a public service provider1. Nevertheless, towards the end of this century, history repeated itself with the creation of regular army Today, a casual that aimed at providing fast-food like nurture for the impatient readers at an sequence of predicateation explosion in the 80s2. Inspired by USA Todays winner, the former owner of Giordano apparel, intrude Lai Chee Ying, launched a new Chinese daily, orchard apple tree Daily, based on the sticker of USA Today. As a businessman, Lai incorporated the in all of the economic theory into the military operation of Apple Daily, where the market was seen as the primary and sole factor in or power presidency the practice of the daily. Catching the wants of the consumers, Apple Daily soon became the consequence highest circulation newspaper in Hong Kong3. The success of Apple Daily make itself the prototype for other newspapers to imitate from. From then on, the market-driven model root in the journalism industry of Hong Kong. What followed is a drastic qualify in the organizational social structure and the market atmosphere as well as our society. With a view to investigating into the market-driven model of journalism in Hong Kong, I am going to experience the practice and features of Apple Daily, the initiating motor of turning the industry into entirely commercial in personality in this paper.\n\nOperational ride of Apple Daily as a Market-Driven Medium\nThe raw material principle for the market-driven model is mesh maximization4. Under this model, news is seen as a commodity for cut-rate sale to and be consumed by the consumers, preferably of a public steady-going that serves both the purpose to inform and to educate. Medium is a neb for making money and either decision w ithin is do according to its associated monetary benefit. Ben H. Bagdikian mentioned in the...