Marketing Mix Paper Research Example | Topics and Well Written Essays - 1250 words

Marketing Mix - Research Paper ExampleThe intersections are high priced. Apple as a brand is regarded as a symbol for high status and trendy fashion. So it can be said that though being a market leader, Apple competes with itself and launches get out and improved versions of its own crossway. Table of Contents Introduction 4 Marketing Mix 5 Product 5 Price 5 Place 6 Promotion 6 Implementation of Marketing Mix in Apple Inc 6 References 8 Introduction Apple Inc is a US based multinational organization engaged in manufacture of digital electronics and computer hardware equipments. The company was founded in the year 1976 by the name of Apple Computers Inc and since then it has magnanimous into a mammoth organization with a formidable brand image. In the year 2007 the company renamed itself as Apple Inc. The company is presently listed on the bourses of the NASDAQ and the new-fashioned York Stock Exchange. The company is presently headed by Tim Cook one of the most dynamic business leaders of the modern world. The company is known for its innovations in engineering and bringing out cutting edge engineering products that are unmatched by any of its competitors in the market. Apple Inc was one of the pioneers in the industry that knowing computers like mackintosh (Apple, 2011). The mission and day-dream of the organization is to be an innovative market player that manufactures products that are unequalled, distinctive and highly innovative in the market. The main mission statement of the organization is an apple at every desk. The company aims to create innovations that are simple yet elegant and are highly technology intensive. The companys mission is to provide the best quality and innovative products to customers across the globe. The company aims to be a global leader in its product category and has accordingly made a global presence by having a dedicated presence in almost all the major economies of the world. The vision and mission statements can be la rgely correlated with its business strategies that involved launch of products like I-phones, I-pads that are highly technology intensive and pee attracted a huge attention from the target market audience by virtue of their innovative features. Marketing Mix Product Apple Inc has an impressive product portfolio comprised of a large array of innovative product offerings. Apart from the companys traditional products like Mac the company also manufactures a blow of other products including iPods, iPhone, and iTunes. IPods include portable euphony players that have a sleek design and highly attractive features that allows audio as well as video files to be run by the user. I-phone is yet another innovation developed by the organization in the lucrative mobile telephone segment. The unique product tries to amalgamate the excitement of a mobile phone with innovative features like excellent graphics and computing pickaxes. The delightful looks make it an attractive option for any indiv idual. Apple also made a foray into the software industry with the launch of the Apple I tunes. This product is essentially a music player that is compatible with both iPods as well as personal computers. In addition to this the company has also produced softwares like I sync, Mobile Me etc that are essentially in the software segments. Apple in its most recent activities has launched the