Business Strategy Analysis Essay Example | Topics and Well Written Essays - 750 words

Business Strategy Analysis - Essay Example Grand Canyon University has a wide range of product offerings including bachelors, masters, and doctoral programs totaling over 100 in business, education, liberal arts, nursing and health, recreation and sports, among other areas of fast growing careers. Certifications and other credits are also offered at the university. Evening, fulltime, part-time, and online are some of the flexibilities allowed in the programs offered at GCU. GCU mission statement reads, â€Å"Grand Canyon University prepares learners to become global citizens, critical thinkers, effective communicators, and responsible leaders by providing an academically challenging, values-based curriculum from the context of our Christian heritage† (GCU, 2014). In 2013, GCU had net revenue of $598,335 and a net income of $ 88,711 with the earnings per common share $ 1.98 and $ 1.92 for basic and diluted shares showing a good financial performance for a higher education providing institution. Global operations are in form of the enrolment of students from beyond United States either physically in the Phoenix main campus and other campuses or through the online learning system at the University. A SWOT analysis of GCU shows that the strengths of GCU include offering a faith based product, the university has strong online presence that spans a large demographic, maintenance of regional accreditation, and a high profit margin that cushions the university at hard times as demonstrated by the 2008 recession (Grand Canyon University,  2014). However, GCU has some weaknesses including an inability to provide excellent customer service through all university levels especially on online classrooms. Other weaknesses include poor education at financial literacy by the staff leading to loss of grants by students. The opportunities available to the university include increasing