Satisfying Customers Needs And Wants Marketing Essay

Satisfying Customers require And Wants commercializeing Essay selling has often been posed in equipment casualty of satisfying customers occupys and wants. Critics however maintain that selling goes beyond that and creates needs and wants that did not exist before, According to these critics, merc overstepiseers encourage consumers to spend more than bills than they should on goods and services they re eachy do not need. selling dish out drive out be explained as creating value for customers and building customer consanguinity by doing this the system makes profitThe various elements of merchandising process thunder mug be classified as followFig 1 correspondence the grocery place and customers needs and wants is achieved through in-depth food grocery store look into and thereby identifying a growth gap or needs gap. This pull up stakes exact trends , how to make things easier , comfortable, better and user friendly. In the early 80s there were fewer or no sprightly phones. A thorough market look into has created the need for active phones, then came the massive first generation sprightly phones.This were later followed by smaller ones and these days we can see the impudent phones with inbuilt cameras, time online movies and news ability to actual work from your mobile Samsung respect to the new tablets.Every day specialist market research companies, innovators, technicians and scientist all work hand on hand to create a new niche market or brand that makes our lives much more comfortable. Even the pay as you go concept became app atomic number 18nt as people could not continue to pay the incredible high make up then been charged by manufacturers who were looking at expressive styles to carry on the cost of their research and bugger offment. So the critics may not be furthest from the truth but the ideal is marketers coming with ways and productions that makes our lives easy.Design a customer driven marketing strategy. Mark eting strategy is a pertinacious term means of achieving a corporate objective. If we take the specimen of the mobile phone industry where the likes of Samsung, IPhone, Nokia are in serious competition all(prenominal)(prenominal) as to design a marketing strategy to capture a share of the market. Like a military personnel will find the art of going to warfare.Marketing program that delivers superior value This refers to the marketing mix that is the 4ps Usually referring to E. Jerome McCarthys14 P classifications for developing an effective marketing strategy, which encompasses product, price, placement (distribution) and promotion. When its a consumer-centric marketing mix, ithas been extended to includethree more Ps people, process and physical evidence, andthree Cs cost, consumer and competitor. Depending on the industry and the target of the marketing plan, marketing managers will take various mountes to each of the four Ps.The benefits and cost of marketing orientationM arket orientation is the apprehensiveness of customers requirement and creation of marketing mix which will meet these needs. Market driven means the firms capability to substantiate, attract and keep valuable customersG. Armstrong and P. Kotler define marketing as social and managing processby which the individuals and groups procure what they need by creating and exchanging values with separates.2A market-oriented company is in a lay out to achieve competitive emolumentthanks to its unique innovative approach to customers. In addition to this,according to the opinion of P. R. Dickson, a competitive advantage should beunderstood in the sense of dynamics of competition. He expresses disparitywith the standpoint of neoclassic theory of market equilibrium and claimsthat the main sign of the market is its disequilibrium. He sees marketingas a science and aptitude of creating changes (disequilibrium) in the market inthe manner that would provide for the changes that are upright for the company.Various responses of salespersons and customers to changes in supply anddemand, thinks Dickson, create possibilities that could be used by the companythat understands market. He underlines the importance of adjusting companyto the market occurrences.3Benefits and cost of market orientationFigure 2 Customer relationship groupsSource G. Armstrong, P. Kotler, Marketing An Introduction, 7. ed., Pearson/Prentice-Hall,Upper Saddle River, NJ, 2005, p. 25.The above summaries the benefits and cost of market Orientation other advantages and disadvantages.Responding to DemandBuilding Customer ValueDisadvantagesExtensive and Expensive explore and Increased cost.Micro and Macro environmental factors that affect marketing conclusionThe micro environmental factors are factors that can be controlled by the organisation and relates directly with the business these are considered using the factors in fig 3Micro Environmental factorsFig 3Fig 4 shows how variant public affects organi sation. The public that affect the marketing decision of the yet they can be controlled and are regarded as micro are the relation with the chase members of this public e.g Financial public this is ground on say for example the organisations annual returns.Fig 4Macro Environmental FactorsThe Target market for mobile phones companies and IT companies are more likely to be the high income earning spectrum of the clubhouse or the new graduates and the city bankers and young people in the pass echelon of society who will be able to afford the integrated packages that are to the highest degree to be launched into the market very soon The package will include home entertainment, office package, security package, phone and video calls and pecuniary/banking package all launched as one integrated hand held device.Market segmentation, and Target is followed by positioning, this should be developed and implemented by creating an date for the product, profiling the target market,High Tec h gadgets like this integrated hand held device will be bought based on the technical specification what comfort or ease of doing a task it provide.Buying Behaviourur is the way and act of people involved in buy and using products. To understand these we need to consider, why a buyer will make a purchase, what factors influence will influence a buyer to buy a certain product.Buying Behaviour refers to how people will behave when buying a certain product.A firm needs to consider and take in buying demeanorur and peoples reactions to the organisation marketing strategy has this will have outstanding impact on the firms success.The marketing concept show how a marketing mix (MM) that satisfies (gives utility to) customers, hence it important to understand the what, where, when and how consumers buy.Stages of the Consumer Buying touchThere are Six Stages to the Consumer Buying Decision Process (For complex decisions).Problem RecognitionInformation searchThe evoked set.Evaluation of Alternatives procure decision-Post Purchase decisionBuying behaviour is often placed by the train of consumer interest group in the purchase decisions, the importance and level of interest the consumer decisions is determined by the motivation to seek information about the product or service. High involvement purchase such as buy a luxury car or other costly items. Also the element of risk involved in the use of the product that is the social risk and the economic risk.The four type of consumer buying behaviourRoutine Response/Programmed Behaviourr, Limited Decision do, Extensive Decision Making/Complex, propensity buying, Routine Response/Programmed behaviour this are low involvement very little or no decision effort is involve E.g. A can drink .Limited Decision Making- This are product bought occasionally example are like c copehing but not brandsExtensive Decision Making/Complex This involves unfamiliar, expensive and infrequently bought goods. It involves a high degree of economic performance, and psychological risk. e.g. cars, homes, computers, it also involves a lot of time seeking information and deciding. and consumers will go through all six stages of the buying process.Impulse buying, this are purchase which are unpremeditated it like buying chewing gum in the Conner shop without very thinking about it. Also prices at time lead to impulse buying. They are usually low valued items.Ethan Lyon said The goal of market positioning is to find the ideal opportunity in the market based on customer needs, market forces and financial and strategic considerations. Once the market opportunity is identified then the organisation can further develop its product and elevate its brand to deliver outstanding value. To clarify the market position, the firm will need to find an overarching theme, then define the details. (sparxoo.com) bulls eye Idea-The idea is an aspirational concept it defines the idea of what the company. For example the Samsung note goe s with the concept of designed for humanValue Proposition- A customer or a consumer buyers the Samsung note they see high value and high qualityDifferentiating Attributes-Samsung has distinguished itself from orchard apple tree by targeting the main stream yet providing quality and comparable or better phones than those provided by AppleWord count1450