Pros And Cons Of Media Globalization Media Essay

Pros And Cons Of Media Globalization Media Essay internationalization and its impacts turn in constituted whizz of the latest buzz words of today. It could be seen on the streets in any partly of the domain through the globular reach of the Adidas sport shoes fool or the McDonalds fast-food chain, in our everyday media consumption through global media insurance c overage of events much(prenominal) as the recent uproar in Egypt, terrorist actions such(prenominal) as the 911 and celebrity events such as the royal marriage of Prince Williams and Kate Middleton.According to David Held and Anthony McGrew, globalization denotes the expanding scale, growing magnitude, speeding up and deepening impact of transcontinental flows and patterns of societal interaction. It refers to a shift or transformation in the scale of forgiving organization that links distant communities and expands the reach of power relations crossways the worlds regions and continents. (Held and McGrew, 2002, p.1)The subject of media globalisation is primarily concerned with the domination of the global media diligence by a small number of powerful transnational media conglomerates, and the design to which these impact upon the worldviews of individuals in different parts of the world.Media have a primaeval place in processes of globalisation for three reasons. Firstly, media corporations have been among those corporations that have been more and more globalizing their operations. Secondly, media organizations help to develop the global communications infrastructure that facilitates global development flows and cross-border commercial activities. Lastly, global media are the principal means through which we repair sense of events in distant places, and the information and images that they carry are underlying to the development of shared systems of meanings and understanding across borders. (Flew, 2007, p. 70-72)With the radical critique of global media being associated with stro ng globalisation arguments, globalisation is seen as the dominant major power in media industries currently, notwithstanding counter-trends and localized forms of resistance. (Flew, 2007, p. 72)Cultural, Political and Economic Implications of Media GlobalisationPros of Media GlobalisationThe growth in global markets has helped to promote efficiency through contestation and the division of labour the specialization that allows people and economies to focus on what they do best. Global markets also offer greater opportunity for people to beleaguer into more diversified and larger markets around the world. It means that they substructure have access to more capital, technology, cheaper imports and larger export markets.The extensive reach of globalisation extends to daily choices of personal, economic and political life. For instance, greater access to modern technologies, in the world of health care, could make the difference between life and death. In communications, it would fa cilitate commerce and education, and allow access to independent media. Globalisation can also throw a framework for cooperation among nations on a kitchen range of non-economic issues that have cross-border implications, such as immigration, the environment and legal issues.Simultaneously, the influx of abroad goods, services and capital in a country can create incentives and demands for strengthening the education system, as a countrys citizens recognise the competitive gainsay before them.A core element of globalisation is the blowup of world trade through the elimination or reduction of trade barriers, such as import tariffs. Greater imports offer consumers a wider variety of goods at lower prices, while providing strong incentives for domestic industries to remain competitive. Exports, often a source of economic growth for developing nations, stimulate job asylum as industries sell beyond their borders.The media industries have an innate tendency towards minginess of ow nership and control, and that this tendency has been extended since the 1980s from the national to the global scale. Herman and McChesney (1997, p.1) argued that since the archean 1980s there has been a dramatic restructuring of national media markets, along with the topic of a genuinely global commercial media market. The principal consequence of such developments has been, as McChesney and Schiller argue, that a transnational corporate-commercial communication began to be crafted and a newly structural logic put in place as communications became a subject to transnational corporate-commercial development (McChesney and Schiller, 2003, p.6).McChesney has noted a focus upon the descent between media globalisation and the concentration and centralisation of media ownership, and the interconnected nature of these ii processes. The trend towards a global media oligopoly hastened in the 1980s and 1990s, for dominant media firms to try international expansion in order to ensure thei r presence in a range of media markets and by concentration of ownership within media industries and the expansion of connections across media industries through the growth of multinational, cross-media conglomerates such as Disney, News raft etc.Cons of Media GlobalisationCritical media theorists have always been concerned with tendencies towards concentration of media ownership and their impact upon politics, society and culture, and the impact of media globalisation led by Western transnational media corporations.Herbert Schiller argued that the current stage of the US- masterd global capitalism was one where what he termed the entertainment, communications and information (ECI) industries had achieved economic preeminence their influence was enacted not only in the political-economic sphere but upon global culture and mind and the result was a form of pagan imperialism, whereby the ideas and ideologies of the dominant West (particularly in the United States) exerted hegemony over the populations of the rest of the world.The radical critique of global media associated with slender political economy has experienced a resurgence of interest in recent years. The proposition that media ownership worldwide is subject to growing concentration, confidential information to reduced competition and increasingly homogenous media content worldwide.Edward Herman and Robert McChesney have argued that the global media system is dominated by three or four cardinal large transnational corporations (TNCs) with fewer than ten mostly U.S-based media conglomerates towering over the global market (Herman and McChesney, 1997, p.1). This has often been taken as a condition starting point for understanding the nature of global media today, and is routinely retell by critics for globalisation (Flew, 2007, p.73). For instance, Manfred Steger (2003, p.76) argues that to a very large extent, the global cultural flows of our times are generated and directed by global media empire s that rely on powerful communication technologies to spread their message During the last two decades, a small group of very large TNCs have come to dominate the global market for entertainment, news, television, and film.